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Touchstone Energy Cooperatives celebrates 20 years of human connections

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Twenty years ago, member-owned electric cooperatives acted together to start talking about their work and values in a new way.


When co-ops created the Touchstone Energy® Cooperatives brand in 1998, few imagined the impact it would have today. What began as an unknown brand with a single TV spot and a membership comprised of less than 300 cooperatives has evolved into one of the most recognizable brands and logos in the electric power industry – a brand now made up of more than 750 unified local electric cooperatives across 46 states.

Integrity, accountability, innovation and commitment to community – these four values provide the foundation of every Touchstone Energy cooperative. Named after a tool used to test the quality and authenticity of gold or silver, the Touchstone Energy brand serves as the national “gold standard” for cooperatives. Its purpose is to demonstrate and enhance the value of the cooperative difference.


Twenty years after the brand’s launch, Touchstone Energy cooperatives have access to a comprehensive portfolio of resources and are part of a nationally recognized network. In addition, the brand leverages partnerships to help member cooperatives and their employees better engage and serve their members. By working together, Touchstone Energy cooperatives stand as a source of power and information to their 32 million member-owners every day.


“The combined value of the brand itself and the many resources it offers are unparalleled,” says General Manager and Executive Vice President Josh Kramer, North Dakota Association of Rural Electric Cooperatives. “The electric industry is rapidly changing. By working together, cooperatives are better equipped to identify the best energy solutions for the future, while passing savings on to their member-owners.”


Membership in a Touchstone Energy cooperative is a powerful thing. For cooperative members, it means you have an energy source you can trust to look out for your community’s best interests, not a corporate bottom line. That’s because Touchstone Energy cooperatives are owned by the very members they serve – cooperatives built to deliver reliable electricity at the lowest possible price to members.


By connecting the people of America’s electric cooperatives, Touchstone Energy continues to prove the power of human connections as it empowers cooperatives to deliver high standards of excellence to their member-owners and the communities they serve – from the first mile to the last. As we move into the future, Touchstone Energy will embrace the ways cooperatives are changing and work to engage the new generations that will help shape the next 20 years.


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